

Vanha Ylioppilastalo, Helsinki
GOING LIVE 8AM (CET) 9 AM (EEST)
#smartmachinery2025
DEC 3rd, 2025 | HYBRID EVENT

JOIN US AT THE FOREFRONT OF INDUSTRIAL EVOLUTION AT THE SMART MACHINERY & SERVICES 2025!
The Smart Machinery & Services 2025 event is the premier gathering for C-level leaders passionate about steering their organizations towards a future defined by advanced technologies and groundbreaking innovations. This exclusive event is dedicated to exploring the latest trends in Digital Transformation, Innovation, and Service Integration within the manufacturing sector.
Whether you are looking to enhance your operational resilience, integrate cutting-edge technologies, or transform your service offerings, this event will provide you with the knowledge, strategies, and connections vital for success in an increasingly digital world.
Reserve your place today to be part of a group that will redefine the boundaries of what’s possible in the manufacturing industry.
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Welcome to the Smart Machinery & Services 2025!
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Efficiency Growth through Digitalization
THEMES 2025
Service-oriented Transformation in Industry
The Future of Industry and International Competitiveness
2025 MODERATOR
JESSE KAMRAS
JOURNALIST, TV-HOST
Jesse Kamras is a charismatic and experienced TV-anchor and business event moderator. He is an excellent interviewer and has diverse background from Finland's largest media houses such as Yle and MTV.


2025 SPEAKERS

petteri rautaporras
EXECUTIVE DIRECTOR, CHIEF ECONOMIST - ECONOMY AND SUSTAINABLE GROWTH |
TECHNOLOGY INDUSTRIES OF FINLAND
Petteri Rautaporras serves as Executive Director and Chief Economist at the Technology Industries of Finland, where he leads work on economic forecasting, fiscal and tax policy, and sustainable growth. He provides an analytical and forward-looking perspective at the intersection of industry and economic policy, exploring how Finland’s industrial sector can grow responsibly and remain competitive in an evolving global economy.

janne liuttu
DIRECTOR, DATA & AI | METSO
Janne is a visionary leader specialized in developing data-driven organizations and strategies, with hands-on expertise in advanced analytics & AI. As Director for Data & AI, he is responsible for driving the global AI transformation at Metso through strategic innovation and scalable AI solutions.

TAL KATZAV
GENERAL MANAGER, AI CENTRE OF EXCELLENCE | WÄRTSILÄ
Tal Katzav is the General Manager at Wärtsilä’s AI Centre of Excellence. With over 20 years of experience in Data Analytics, Machine Learning and AI, Tal leads a team of data scientists and machine learning engineers.

jori arrakoski
HEAD OF OPERATIONAL TECHNOLOGY | METSÄ GROUP
Jori Arrakoski leads the operational technology development for Metsä Group. Metsä´s ambition is to have the most advanced mills in the forest industry, with highest efficiency and product quality. Jori ensures the latest technologies are utilized in the right manner to yield the desired boost in efficiency. More a path setter than a follower, Jori boldly investigates new solutions and combinations of them to find the ones making a true difference.

mikko veikkolainen
VICE PRESIDENT, RESEARCH & INNOVATION | KEMPOWER
Mikko leads Kempower’s research and innovation activities, focusing on the development of electric mobility and charging technologies. He has extensive experience in international R&D projects and in the commercialization of new solutions. Mikko was Kempower’s first employee and has played a key role in the company’s rapid growth and global expansion.

marko mäkipää
VICE PRESIDENT, COGNITIVE PRODUCTION INDUSTRY | VTT
Marko Mäkipää is the Vice President of Cognitive Production Industry research area at VTT. Marko has 20+ years of experience in information systems, the Industrial Internet, and Industry 4.0. Before joining VTT in 2019, he worked at University of Tampere as a researcher, offered private consultancy services and led a spinoff company. At VTT, Marko leads a research area that concentrates on human centric cognitive autonomy and Industry 5.0 technologies.

STAFFAN HELLSVIK
INDUSTRY LEAD NORDICS | NVIDIA
Staffan Hellsvik is a senior AI leader at NVIDIA, driving strategic engagements across manufacturing industries. With expertise in artificial intelligence, data analytics, and digital twins, he brings deep insight into the future of smart machinery and industrial evolution.

ANTTI HAANPÄÄ
HEAD OF INDUSTRIAL DOMAIN | SOLITA
Antti Haanpää leads the Industrial domain at Solita, acting as an innovator and strategist for transformative challenges in the manufacturing and energy sectors. He drives domain growth and expansion across 10 Solita countries, overseeing international business development. With over 20 years of experience in digital engineering and manufacturing, he bridges the gap between physical and virtual worlds using data, connectivity, and applied AI.

arto tolonen
SENIOR MANAGING CONSULTANT | MIDAGON
D.Sc. (Tech) Arto Tolonen works as a senior managing consultant at Midagon. Arto has over 30 years of experience in strategic development of business processes, data and IT architecture in global corporations and university level research and education. He specializes in strategic and profitable product portfolio management, product management, commercial and technical productization guiding executive teams and business processes to play the same game by strategic and profitable products. Arto’s has published over 30 research papers including his doctoral thesis, Product Portfolio Management Over Horizontal and Vertical Portfolios at 2016.

jukka kauppinen
EXECUTIVE ADVISOR FOR INDUSTRIAL COMPANIES | MIDAGON
M.Sc. (Econ.) Jukka Kauppinen serves as Executive Advisor for Industrial Companies at Midagon. Over the past 17 years, Jukka has supported leading industrial OEMs in driving Product, Sales, and Service Transformations. He is a strong advocate for Product Modularization and Configurability and emphasizes the importance of “fixing the foundation” — ensuring integrated Data, Systems, and Processes. Jukka also leads Midagon’s Industrial OEM community, where equipment manufacturers collaborate to discuss, share, and solve common challenges in areas such as Product and Portfolio Management, Product Lifecycle Management, and S&OP.

ossi talvitie
CEO | FATMAN
Ossi Talvitie, the CEO of Fatman, is a highly regarded software entrepreneur, industrial technology innovator, and a former Managing Director of Lenze AB. He has an extensive background in the global machine building industry, having worked for several companies including ABB. Ossi has been instrumental in developing cutting-edge toolkit for industrial machine builders that enables the use of IT technologies in OT solutions.

vesa jaakkola
GLOBAL INDUSTRY LEAD | TWODAY
Vesa has been working with industrial companies for over 20 years - at both sides of the table. He has worked for Metso and Danfoss, with topics ranging from after-sales process digitalization to IoT business development. Vesa has a strong track record of building modern data and AI solutions in various domains like machinery, automotive and pulp & paper. Lately he has taken on the responsibility of leading Twoday's global efforts in the manufacturing industry.

lauri kurki
BUSINESS UNIT DIRECTOR, SALESFORCE BUSINESS APPLICATIONS | TWODAY
Lauri Kurki, eMBA, MSc (Econ), leads the Salesforce business at Twoday Oy. He is a passionate developer of sales management practices, combining research with real-world application. Lauri holds two university degrees and is currently working on a doctoral dissertation at LUT University on data-driven sales leadership. He has consulted hundreds of companies on sales, sales management, and sales systems development, and has previously served in senior sales leadership roles as well as worked as a consultant at Mercuri. In addition, Lauri regularly lectures at universities on sales and sales management.

TICKET CATEGORIES - REGISTER NOW!
(prices excl. VAT 25,5%)
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that.
You can also ask a group offer from ida.vuorinen@professio.fi – we are happy to help you.



















